Marketing sustainability: Use of information sources and degrees of voluntary simplicity

Author: Oates Caroline   McDonald Seonaidh   Alevizou Panayiota   Hwang Kumju   Young William   McMorland Leigh-Ann  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.14, Iss.5, 2008-11, pp. : 351-365

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Abstract