Author: Oates Caroline McDonald Seonaidh Alevizou Panayiota Hwang Kumju Young William McMorland Leigh-Ann
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.14, Iss.5, 2008-11, pp. : 351-365
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract