The effects of mood, gender, and ad context on type of elaboration and product evaluation

Author： Sar Sela  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.19, Iss.5, 2013-12, pp. : 308-323

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The effects of gender on processing advertising and product trial information

By Kempf DeAnna   Laczniak Russell   Smith Robert  

Marketing Letters, Vol. 17, Iss. 1, 2006-01 ,pp. : 5-16

Springer Publishing Company

Access to resources Recommend Favorite

The effects of salesperson mood, shopper behavior, and store type on customer service

By Swinyard W.R.  

Journal of Retailing and Consumer Services, Vol. 10, Iss. 6, 2003-11 ,pp. : 323-333

Elsevier

Access to resources Recommend Favorite

Effects of Presentation Order on Product Evaluation: An Empirical Analysis

By Scarpi Daniele  

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 3, 2004-07 ,pp. : 309-319

Routledge Ltd

Access to resources Recommend Favorite

Attitudes Towards Product Website Design: A Study of the Effects of Gender

By Simon Steven John   Peppas Spero  

Journal of Marketing Communications, Vol. 11, Iss. 2, 2005-06 ,pp. : 129-144

Routledge Ltd

Access to resources Recommend Favorite

Development and gender: Longitudinal entrepreneurial gender effects of the inner-city Johannesburg street-trading context

By Callaghan Chris W  

Development Southern Africa, Vol. 31, Iss. 3, 2014-05 ,pp. : 412-426

Routledge Ltd

Access to resources Recommend Favorite