Author: Walker David Knox Simon
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.3, Iss.1, 1997-03, pp. : 33-49
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Consumer Policy Decision Making
SourceOECD Industry, Services & Trade, Vol. 2010, Iss. 10, 2010-06 ,pp. :
The consumer decision-making process
European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. :
UK Consumer Decision-Making Styles
By Bates L.
Journal of Marketing Management, Vol. 14, Iss. 1-3, 1998-04 ,pp. :