Sponsorship and advertising: a comparison of their effects

Author: Hoek Janet   Gendall Philip   Jeffcoat Michelle   Orsman David  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.3, Iss.1, 1997-03, pp. : 21-32

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract