An exploratory study of existential guilt appeals in charitable advertisements

By    

Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. : 1467-1485

Routledge Ltd

Access to resources Recommend Favorite

The professional service encounter in the age of the Internet: an exploratory study

By Hogg Gillian   Laing Angus   Winkelman Dan  

Journal of Services Marketing, Vol. 17, Iss. 5, 2003-05 ,pp. : 476-494

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internet market segmentation - an exploratory study of critical success factors

By Lin Tom M.Y.   Luarn Pin   Lo Peter K.Y.  

Marketing Intelligence & Planning, Vol. 22, Iss. 6, 2004-06 ,pp. : 601-622

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic response by Indian internet entrepreneurs to dotcom boom and bust: an exploratory study

By Akbar M.  

J. for International Business and Entrepreneurship Development, Vol. 4, Iss. 1-2, 2009-01 ,pp. : 45-61

Inderscience Publishers

Access to resources Recommend Favorite

Consumer vulnerability and the transformative potential of Internet shopping: An exploratory case study

By Elms Jonathan   Tinson Julie  

Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. : 1354-1376

Routledge Ltd

Access to resources Recommend Favorite