Journal of Marketing Communications,volume 3,issue 2  (06-2015)

Period of time： 2015年2期

Publisher： Routledge Ltd

Founded in： 1995

Total resources： 72

ISSN： 1466-4445

Subject： F7 Trade Economy

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Journal of Marketing Communications,volume 3,issue 2

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An exploratory study of the effectiveness of interactive advertisements on the Internet

By Yang Chung-Chuan in (1997)

Journal of Marketing Communications,volume 3,issue 2 , Vol. 3, Iss. 2, 1997-06 , pp. 61-85

Routledge Ltd

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Corporate philanthropy in the UK: altruistic giving or marketing communications weapon?

By Bennett Roger in (1997)

Journal of Marketing Communications,volume 3,issue 2 , Vol. 3, Iss. 2, 1997-06 , pp. 87-109

Routledge Ltd

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Communication, cognition and involvement: a theoretical framework for advertising

By Chaudhuri Arjun,Buck Ross in (1997)

Journal of Marketing Communications,volume 3,issue 2 , Vol. 3, Iss. 2, 1997-06 , pp. 111-125

Routledge Ltd

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Localization in international branding: a longitudinal comparison of the Chinese names of foreign brands in Hong Kong between 1987-1988 and 1994-1995

By Chan Allan K.K. in (1997)

Journal of Marketing Communications,volume 3,issue 2 , Vol. 3, Iss. 2, 1997-06 , pp. 127-137

Routledge Ltd

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Total 4 item(s)