Using linguistics for creating better international brand names

Author: Usunier Jean-Claude   Shaner Janet  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.8, Iss.4, 2002-12, pp. : 211-228

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract