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The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 2, 2012-06 ,pp. : 107-119

Palgrave Macmillan Ltd

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A key to marketing financial services: the right mix of products, services, channels and customers

By Lee Jinkook  

Journal of Services Marketing, Vol. 16, Iss. 3, 2002-06 ,pp. : 238-258

Emerald Group Publishing Ltd

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Modelling internal communications in the financial services sector

By Asif Saadia   Sargeant Adrian  

European Journal of Marketing, Vol. 34, Iss. 3-4, 2000-03 ,pp. : 299-318

Emerald Group Publishing Ltd

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Predictors of equity in relationships between financial services providers and retail customers

By Barnes James G   Howlett Darrin M  

The International Journal of Bank Marketing, Vol. 16, Iss. 1, 1998-01 ,pp. : 15-23

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Benefit segmentation by factor analysis: an improved method of targeting customers for financial services

By Minhas Raj Singh   Jacobs Everett M  

The International Journal of Bank Marketing, Vol. 14, Iss. 3, 1996-03 ,pp. : 3-13

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