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European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 530-553

Emerald Group Publishing Ltd

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Enhancing corporate reputation for market expansion in China: customer orientation and the mediating effect of product and service quality

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Journal of Strategic Marketing, Vol. 19, Iss. 2, 2011-04 ,pp. : 153-170

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Mediating roles of commitment and corporate image in the formation of customer loyalty

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Journal of Indian Business Research, Vol. 5, Iss. 1, 2013-03 ,pp. : 33-51

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The impact of IT and customer orientation on building trust and commitment in the supply chain

By Frasquet Marta   Cervera Amparo   Gil Irene  

The International Review of Retail, Distribution and Consumer Research, Vol. 18, Iss. 3, 2008-07 ,pp. : 343-359

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Examining the Effect of Market Orientation On Innovativeness

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Journal of Marketing Management, Vol. 22, Iss. 5-6, 2006-06 ,pp. : 529-551

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