Status and Conspicuousness - Are They Related? Strategic Marketing Implications for Luxury Brands

Author: Truong Yann   Simmons Geoff   McColl Rodd   Kitchen Philip  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.16, Iss.3, 2008-07, pp. : 189-203

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Abstract