Modeling customer churn in a non-contractual setting: the case of telecommunications service providers

Author： Tamaddoni Jahromi Ali   Sepehri Mohammad Mehdi   Teimourpour Babak   Choobdar Sarvenaz  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.18, Iss.7, 2010-12, pp. : 587-598

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