Marketing strategies for the 21st Century: lessons from the top Hungarian companies

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.5, Iss.3, 1997-09, pp. : 143-165

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Marketing Mix Revisited: Towards the 21st Century Marketing

By Constantinides E.

Journal of Marketing Management, Vol. 22, Iss. 3, 2006-04 ,pp. : 407-438

Routledge Ltd

Access to resources Recommend Favorite

Ten top tips for small to medium enterprise (SME) success: 21st century entrepreneurs are profiting from the SME owner-manager model

Strategic Direction, Vol. 30, Iss. 2, 2014-01 ,pp. : 14-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s

By Gamble Jordan Gilmore Audrey Mccartan-Quinn Danielle Durkan Paula

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 227-248

Westburn Publishers Ltd

Access to resources Recommend Favorite

The Marketing Mix Revisited: Towards the 21^st Century Marketing by E. Constantinides

By Möller Kristian

Journal of Marketing Management, Vol. 22, Iss. 3, 2006-04 ,pp. : 439-450

Routledge Ltd

Access to resources Recommend Favorite

The Marketing Strategies of British and German Companies

By Shaw Vivienne

European Journal of Marketing, Vol. 28, Iss. 7, 1994-07 ,pp. : 30-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite