Related content

Sociocultural meanings in visually standardized print ads

By Callow Michael   Schiffman Leon G  

European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. : 1113-1128

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Skynet redux: the online war of the future: The dark sides of the social media revolution

By  

Strategic Direction, Vol. 28, Iss. 6, 2012-04 ,pp. : 16-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Use of foreign language and models in print advertisements in East Asian countries

By Neelankavil James P   Mummalaneni Venkatapparao   Sessions David N  

European Journal of Marketing, Vol. 29, Iss. 4, 1995-04 ,pp. : 24-38

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The dark side of business models: the risks of strategizing through business models alone

By Ghezzi Antonio  

Strategic Direction, Vol. 30, Iss. 6, 2014-05 ,pp. : 1-4

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it

By Roehm M.L.  

Marketing Letters, Vol. 12, Iss. 3, 2001-08 ,pp. : 249-258

Springer Publishing Company

Access to resources Recommend Favorite