Purchasing behavior of consumers for foreign medical services: An approach using the soft laddering method

Author: Menvielle Loick   Menvielle William   Tournois Nadine  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.17, Iss.3, 2014-06, pp. : 264-282

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