‘Meaningful marketing’: A process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication

Author: Puligadda Sanjay   DelVecchio Devon   Gilbreath Bob  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.20, Iss.5, 2014-09, pp. : 325-338

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