The good, the bad and the variable: How evaluations of past editions influence the success of sequels

Author： Situmeang Frederik B.I.   Leenders Mark A.A.M.   Wijnberg Nachoem M.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1466-1486

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