The Relative Persuasiveness of Gain-Framed Versus Loss-Framed HIV Testing Message: Evidence From a Field Experiment in Northwest Ethiopia

Author: Bekalu Mesfin Awoke   Eggermont Steven  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.19, Iss.8, 2014-08, pp. : 922-938

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content