Storytelling as a means to increase consumers' processing of financial information

Author： Hauff Jeanette Carlsson   Carlander Anders   Gamble Amelie   Gärling Tommy   Holmen Martin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.32, Iss.6, 2014-08, pp. : 494-514

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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