The effect of intangibility on the perceived risk of online mass customization: Utilitarian and hedonic perspectives
Publisher： Scientific Journal Publishers
E-ISSN： 1179-6391|43|3|457-466
ISSN： 0301-2212
Source： Social Behavior and Personality: An international journal, Vol.43, Iss.3, 2015-04, pp. : 457-466
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