Foreign brands in local cultures: A socio‐cultural perspective of postmodern brandscapes

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|14|2|137-144

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.14, Iss.2, 2015-03, pp. : 137-144

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract