Consumer confusion and front of pack (FoP) nutritional labels

Author： Leek Sheena   Szmigin Isabelle   Baker Emily  

Publisher： Westburn Publishers Ltd

E-ISSN： 1477-6421|14|1|49-61

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.14, Iss.1, 2015-0, pp. : 49-61

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