Exploring the formation of consumer expectations

Author: Krishnamurthy Anup   Kumar S. Ramesh  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|14|1|7-31

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.14, Iss.1, 2015-0, pp. : 7-31

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Abstract