Network externalities and the perception of innovation characteristics: mobile banking

Author: Yap Sheau Fen   Yap Sheau Fen  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-8049|33|4|592-611

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.33, Iss.4, 2015-06, pp. : 592-611

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Abstract