Period of time: 2015年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1983
Total resources: 149
E-ISSN: 1758-8049|33|4
ISSN: 0263-4503
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Marketing Intelligence & Planning,volume 33,issue 4
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How customer novelty seeking influences customer CSR perceptions
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.Using two-step cluster analysis to identify homogeneous physical activity groups
By Tkaczynski Aaron,Tkaczynski Aaron,Tkaczynski Aaron in (2015)
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.Institutional theory and international market selection for direct selling
By Brouthers Lance Eliot,Widmier Scott M. in (2015)
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.Using spotlight effect to curb counterfeit consumption – an experimental investigation
By Sharma Piyush,Chan Ricky Y. K. in (2015)
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.An empirical study of the antecedents and consequences of brand engagement
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.Network externalities and the perception of innovation characteristics: mobile banking
By Yap Sheau Fen,Yap Sheau Fen in (2015)
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.Self-regulatory focus and advertising effectiveness
By Grace Debra,Ross Mitchell in (2015)
Marketing Intelligence & Planning,volume 33,issue 4 , Vol. 33, Iss. 4, 2015-06 , pp.