Using two-step cluster analysis to identify homogeneous physical activity groups

Author： Tkaczynski Aaron   Tkaczynski Aaron   Tkaczynski Aaron  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-8049|33|4|522-537

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.33, Iss.4, 2015-06, pp. : 522-537

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda

By Willi Christine Hallier   Melewar T.C.   Broderick Amanda J.  

The Marketing Review, Vol. 13, Iss. 2, 2013-01 ,pp. : 103-123

Westburn Publishers Ltd

Access to resources Recommend Favorite

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

By Ahuja Vandana   Medury Yajulu  

Journal of Targeting, Measurement and Analysis for Marketing, Vol. 19, Iss. 3-4, 2011-09 ,pp. : 173-182

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

USING COMMUNITY-BASED PREVENTION MARKETING TO PROMOTE PHYSICAL ACTIVITY AMONG TWEENS

By  

Social Marketing Quarterly, Vol. 10, Iss. 3-4, 2004-10 ,pp. : 58-61

Routledge Ltd

Access to resources Recommend Favorite

Cluster Analysis for Market Segmentation

By Saunders J.A.  

European Journal of Marketing, Vol. 14, Iss. 7, 1993-12 ,pp. : 422-435

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cluster analysis and market segmentation

By Christopher Martin  

European Journal of Marketing, Vol. 3, Iss. 2, 1969-06 ,pp. : 99-102

Emerald Group Publishing Ltd

Access to resources Recommend Favorite