From market-driving to market-driven

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-8049|33|3|238-257

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.33, Iss.3, 2015-05, pp. : 238-257

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract