Customers’ use of prices and internal reference prices to evaluate new food products

Author: Menrad Klaus  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4108|117|4|1411-1424

ISSN: 0007-070X

Source: British Food Journal, Vol.117, Iss.4, 2015-04, pp. : 1411-1424

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Abstract