Using factor-cluster analysis to segment patrons of casual dining establishments in the United States

Author: Josiam Bharath M.   Kim Young Hoon   Kalldin Alexandria C.  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4108|117|4|1377-1398

ISSN: 0007-070X

Source: British Food Journal, Vol.117, Iss.4, 2015-04, pp. : 1377-1398

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