Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-8049|33|5|656-674
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.33, Iss.5, 2015-01, pp. : 656-674
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Persuasion, marketing communication, and the metaphor of magic
By Miles Chris
European Journal of Marketing, Vol. 47, Iss. 11-12, 2013-11 ,pp. :
International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 9, Iss. 3, 2018-07 ,pp. :