A Proposal Model for Measuring the Impact of Viral Marketing Through Social Networks on Purchasing Decision: An Empirical Study

Publisher： IGI Global_journal

E-ISSN： 1947-9255|9|3|13-33

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.9, Iss.3, 2018-07, pp. : 13-33

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