Author： CokerKesha K.School of Business Eastern Illinois University Charleston Illinois United States. SmithDenise SSchool of Business Eastern Illinois University Charleston Illinois United States. AltobelloSuzanne ADepartment of Marketing Southern Illinois University Carbondale Illinois United States.
Publisher： Emerald Group Publishing Ltd
E-ISSN： 2040-7130|9|3|170-189
ISSN： 2040-7122
Source： Journal of Research in Interactive Marketing, Vol.9, Iss.3, 2015-08, pp. : 170-189
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