On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|8|808-820

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.8, 2015-08, pp. : 808-820

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