Pressing the Play Button: What Drives the Intention to Play Social Mobile Games?

Publisher: IGI Global_journal

E-ISSN: 1548-114x|11|3|54-71

ISSN: 1548-1131

Source: International Journal of E-Business Research (IJEBR), Vol.11, Iss.3, 2015-07, pp. : 54-71

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract