Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics

E-ISSN： 1947-9255|6|3|48-69

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.6, Iss.3, 2015-07, pp. : 48-69

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