Integrating Smartphone Talking Applications, Trust, Switching Cost and Customer Switchi
Publisher: IGI Global_journal
E-ISSN: 1947-9255|6|1|17-34
ISSN: 1947-9247
Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.6, Iss.1, 2015-01, pp. : 17-34
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Abstract