Author： Kavanagh Donncha
Publisher： Emerald Group Publishing Ltd
ISSN： 1755-750X
Source： Journal of Historical Research in Marketing, Vol.6, Iss.3, 2014-08, pp. : 331-350
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Discovering diversity in marketing practice
By Murray John A. O'Driscoll Aidan Torres Ann
European Journal of Marketing, Vol. 36, Iss. 3, 2002-04 ,pp. :
Access to resources
Recommend
By Gilmore Audrey Carson David Grant Ken
Marketing Intelligence & Planning, Vol. 19, Iss. 1, 2001-02 ,pp. :
The mal practice of marketing management
Marketing Intelligence & Planning, Vol. 24, Iss. 2, 2006-02 ,pp. :