Direct-to-Consumer Drug Advertisements on Network Television: An Exploration of Quantity, Frequency, and Placement

Author: BROWNFIELD ERICA   BERNHARDT JAY   PHAN JENNIFER   WILLIAMS MARK   PARKER RUTH  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.9, Iss.6, 2004-11, pp. : 491-497

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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