The Effect of Personal Cultural Orientation on Consumer Ethnocentrism Evaluations and Behaviors of U.S. Consumers Toward Japanese Products

Author： Yoo Boonghee   Donthu Naveen  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.18, Iss.1-2, 2005-12, pp. : 7-44

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