On Toyota's Misstep in Advertising Its Land Cruiser SUV in Beijing: A Distortion of Consumers' Sociolinguistic System

Author: Li Fengru   Shooshtari Nader H.  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.18, Iss.4, 2006-10, pp. : 61-78

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Abstract