A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies

Author： Cheon Hongsik J. Cho Chang-Hoan Sutherland John

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.19, Iss.4, 2007-08, pp. : 109-147

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Economic Value of Mangroves: A Meta-Analysis

By Salem Marwa E. Mercer D. Evan

Sustainability, Vol. 4, Iss. 3, 2012-03 ,pp. : 359-383

MDPI

Access to resources Recommend Favorite

THE FINANCIAL DEVELOPMENT AND GROWTH NEXUS: A META‐ANALYSIS

Journal Of Economic Surveys, Vol. 29, Iss. 3, 2015-07 ,pp. : 549-565

John Wiley & Sons Inc

Access to resources Recommend Favorite

FINANCIAL DEVELOPMENT AND ECONOMIC GROWTH: A META‐ANALYSIS

Journal Of Economic Surveys, Vol. 29, Iss. 3, 2015-07 ,pp. : 506-526

John Wiley & Sons Inc

Access to resources Recommend Favorite

CHILD CARE PRICES AND MATERNAL EMPLOYMENT: A META‐ANALYSIS

Journal Of Economic Surveys, Vol. 32, Iss. 1, 2018-02 ,pp. : 118-133

John Wiley & Sons Inc

Access to resources Recommend Favorite

National and International Standardization (International Organization for Standardization and European Committee for Standardization) Relevant for Sustainability in Construction

By Krigsvoll Guri Fumo Marina Morbiducci Renata

Sustainability, Vol. 2, Iss. 12, 2010-12 ,pp. : 3777-3791

MDPI

Access to resources Recommend Favorite