Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Author： Srivastava Kavita Sharma Narendra K.

Publisher： Routledge Ltd

ISSN： 1533-2969

Source： Services Marketing Quarterly, Vol.34, Iss.4, 2013-10, pp. : 274-291

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