The role of disqualification factors and double counting in estimating the market potential for consumer services

Author： Faulds David J.   Gohmann Stephan F.   Mangold W. Glynn  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.22, Iss.6, 2008-09, pp. : 479-491

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