Related content

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

By Boisvert Jean   Ashill Nick J.  

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 517-527

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic factors for enhancing the innovativeness of the nanotechnology firms

By Abro Qazi Moinuddin   Memon Nafees Ahmed   Rashdi Pir Irfanullah Shah  

International Journal of Business Innovation and Research, Vol. 3, Iss. 6, 2009-07 ,pp. : 596-609

Inderscience Publishers

Access to resources Recommend Favorite

Demand-side inertia factors and their benefits for innovativeness

By Stanko Michael   Bohlmann Jonathan   Molina-Castillo Francisco-Jose  

Journal of the Academy of Marketing Science, Vol. 41, Iss. 6, 2013-11 ,pp. : 649-668

Springer Publishing Company

Access to resources Recommend Favorite

Antecedents of knowledge generation competence and its impact on innovativeness

By Pick Ilka Griese   Doreén   Kleinaltenkamp Michael  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 6, 2012-07 ,pp. : 468-485

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of market orientation on product innovativeness and business performance

By Sandvik I.L.   Sandvik K.  

International Journal of Research in Marketing, Vol. 20, Iss. 4, 2003-12 ,pp. : 355-376

Elsevier

Access to resources Recommend Favorite