Dimensions of total product knowledge in a service environment

Author： Braunsberger Karin   Buckler R. Brian   Luckett Michael  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.22, Iss.7, 2008-10, pp. : 505-519

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Measuring the dimensions of market knowledge competence in new product development

By Li Tiger   Cavusgil S Tamer  

European Journal of Innovation Management, Vol. 2, Iss. 3, 1999-03 ,pp. : 129-146

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Dimensions of consumer knowledge and its impacts on country of origin effects among Australian consumers: a case of fast-consuming product

By Phau Ian   Suntornnond Vasinee  

Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 34-42

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumption Situation and Product Knowledge in the Adoption of a New Product

By Lai Albert Wenben  

European Journal of Marketing, Vol. 25, Iss. 10, 1991-10 ,pp. : 55-67

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Identifying the Dimensions of the Product-Brand and Consumer Relationship

By Veloutsou Cleopatra  

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 7-26

Routledge Ltd

Access to resources Recommend Favorite

Product services: from a service supporting the product to a service supporting the client

By Mathieu Valérie  

The Journal of Business and Industrial Marketing, Vol. 16, Iss. 1, 2001-02 ,pp. : 39-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite