On-screen characters: their design and influence on consumer trust

Author： Luo J.T. McGoldrick Peter Beatty Susan Keeling Kathleen A.

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.20, Iss.2, 2006-02, pp. : 112-124

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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