Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.30, Iss.9-10, 2014-08, pp. : 1058-1081
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Customer-dominant logic: foundations and implications
By Strandvik Tore Strandvik Tore
Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. :