Related content

An exploratory investigation of the characteristics of consumer fanaticism

By Thorne Scott   Bruner Gordon C.  

Qualitative Market Research: An International Journal, Vol. 9, Iss. 1, 2006-01 ,pp. : 51-72

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents to consumer reference price orientation: an exploratory investigation

By Yin Tong   Paswan Audhesh K.  

Journal of Product and Brand Management, Vol. 16, Iss. 4, 2007-07 ,pp. : 269-279

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory investigation of the theorized levels of consumer fanaticism

By Thorne Scott  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 2, 2011-04 ,pp. : 160-173

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Personality and Consumer Behaviour: An Operational Approach

By Albanese Paul J.  

European Journal of Marketing, Vol. 27, Iss. 8, 1993-09 ,pp. : 28-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory investigation of consumer decision making for selected professional and nonprofessional services

By Ettenson Richard   Turner Kathryn  

Journal of Services Marketing, Vol. 11, Iss. 2, 1997-02 ,pp. : 91-104

Emerald Group Publishing Ltd

Access to resources Recommend Favorite