IMO and different fit types as key enablers of employee brand-supporting behaviour

Author: Boukis Achilleas   Kostopoulos Giannis   Katsaridou Iliana  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.22, Iss.2, 2014-02, pp. : 117-134

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