Related content

Demystifying customer brand engagement: Exploring the loyalty nexus

By Hollebeek Linda D.  

Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. : 785-807

Routledge Ltd

Access to resources Recommend Favorite

Testing a conceptual model of Facebook brand page communities

By ShaoWeiDepartment of Marketing   Griffith University   Gold Coast   Australia.   RossMitchellDepartment of Marketing   Griffith University   Gold Coast   Australia.  

Journal of Research in Interactive Marketing, Vol. 9, Iss. 3, 2015-08 ,pp. : 239-258

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The corporate brand association base: A conceptual model for the creation of inclusive brand architecture

By Uggla Henrik  

European Journal of Marketing, Vol. 40, Iss. 7-8, 2006-07 ,pp. : 785-802

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A Behavioural Model of Brand Community Member Involvement: A Conceptual Framework and Empirical Results

By Peters Cara   Hollenbeck Candice R.  

Journal of Customer Behaviour, Vol. 4, Iss. 3, 2005-12 ,pp. : 385-424

Westburn Publishers Ltd

Access to resources Recommend Favorite

A conceptual model linking brand building strategies and Japanese popular culture

By Simeon Roblyn  

Marketing Intelligence & Planning, Vol. 24, Iss. 5, 2006-08 ,pp. : 463-476

Emerald Group Publishing Ltd

Access to resources Recommend Favorite