Related content

Ethical consumers' brand avoidance

By Rindell Anne   Strandvik Tore   Wilén Kristoffer  

Journal of Product and Brand Management, Vol. 22, Iss. 7, 2013-10 ,pp. : 484-490

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Improving brand performance by altering consumers' brand uncertainty

By Ghosh Amit K   Chakraborty Goutam   Ghosh Debra Bunch  

Journal of Product and Brand Management, Vol. 4, Iss. 5, 1995-05 ,pp. : 14-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Pioneer brand advantage with UK consumers

By Rettie Ruth   Hilliar Simon   Alpert Frank  

European Journal of Marketing, Vol. 36, Iss. 7-8, 2002-08 ,pp. : 895-911

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Characterisation of Spanish store brand consumers

By Martínez Eva   Montaner Teresa  

International Journal of Retail & Distribution Management, Vol. 36, Iss. 6, 2008-05 ,pp. : 477-493

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethical brand management: customer relationships and ethical duties

By Story John   Hess Jeff  

Journal of Product and Brand Management, Vol. 19, Iss. 4, 2010-01 ,pp. : 240-249

Emerald Group Publishing Ltd

Access to resources Recommend Favorite